Working with the Media and Communicating about Target Shooting

Posted On: 03-06-2020

During your time as a shooting sports coach, it is likely you will be approached by the media or have other opportunities to communicate about target shooting. The following information is provided to ensure you have appropriate content to engage in positive communication about shooting sports.

Words Matter

Key messages help present clear, consistent, and concise information. Here are four key messages for target shooting.

1. Target shooting is a collegiate and Olympic sport.
2. Shooting sports are safe; safer than most ball sports.
3. Shooting sports are lifetime sports that can be practiced by all.
4. Target shooting teaches focus, self-discipline, and teamwork.

Pictures tell the Story

Social media is an active part of our culture. Many target shooting clubs have social media pages and post photos of students participating in target shooting. Here are general guidelines to keep in mind regarding social media and photos.

1. Whatever process for permission your school or club requires (from the student to take their photo) must be used before photos are taken or posted on social media. Often, “identifiable” photos of students with faces visible are not allowed without permission.
2. Ensure all photos depict a safe environment. Muzzles must always be pointed in a safe direction both from a reality standpoint and from a perception standpoint. If shooting is occurring or being depicted in the photo, all participants must have eye and ear protection on, and be holding/shooting the firearm properly.
3. If shooting is not occurring, muzzles must still be in a safe direction. In addition, it is preferred for actions to be open and safeties to be on. In general, athletes should use the two-handed ready carry when carrying.
4. Ensure all photos portray a positive image (appropriate dress free of derogatory items, students who are having fun, etc).

As shooting sports coaches, we have a huge opportunity to influence the type of communication related to target shooting. For more information regarding media and resources for referencing shooting sports, visit http://www3.nssf.org/share/PDF/WritersGuide2017.pdf.

Jake Hindman